Starting point
Vograce makes custom keychains, pins, plushies, body pillows and more for creators, artists, anime fans and brands. Searches like “custom pins” and “custom keychains” are some of the most contested in e-commerce, with many print-on-demand stores chasing them. Vograce needed its collection pages to win those searches, not just its brand name.
What we did
We built authority from many real sources and pointed it at the pages that sell: guest posts and outreach guest posts on established sites, tiered backlinks behind every placement, local SEO with UK link building, and AI visibility work so AI search tools understand what Vograce makes.
- Guest posts
- Outreach guest posts
- Tiered backlinks
- Local SEO
- UK link building
- AI visibility (GEO)
How we did it
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Match keywords to the pages that sell
Ahrefs showed which “custom” product searches bring buyers: custom keychains (12K searches a month), custom pins (8.2K), custom plushies (3.9K) and custom body pillow (3.6K). We matched each one to the collection or product page that should rank for it.
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Guest posts
Articles on relevant, established websites with natural links to Vograce’s collection pages.
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Outreach guest posts
Manual outreach to real site owners and bloggers to earn placements on sites with genuine audiences, not link farms.
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Tiered backlinks
Supporting links that strengthen each guest post, outreach post and UK link, so more authority flows to the pages that convert.
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Local SEO and UK link building
UK-focused links and local signals to grow Vograce’s visibility with UK shoppers, alongside its US core market.
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AI visibility
Clear, consistent brand and product information so AI search tools understand what Vograce makes and recommend it. Its AI visibility score is now 70+.